Top 10 Digital Marketing Courses in Dubai

Digital marketing has become a crucial part of today’s business infrastructure. Companies need to stay up to date with digital marketing to capture the market and gain a competitive edge. Dubai is the leading center of business and commerce in the region. It is also home to some of the best digital marketing experts, companies and courses.

Most people find the amount of knowledge and learning tools out there overwhelming. We created a list of digital marketing courses that are the most relevant to the regional trends. The courses below are open to all skill levels. It’s up to you now to pick the course that best matches your learning objectives. Here is the most updated list of the top 10 digital marketing courses:

1. AstroLabs Digital Marketing Course

  • Course Fees: 3,599 Online & 5,399 In-Person
  • Location: Al Quoz 1, The Courtyard, AstroLabs Campus – Dubai or Online via Zoom
  • Certification: AstroLabs certification is recognized by all main tech and digital companies in UAE and KSA as well as KHDA and two Google certifications
  • Duration: 2 weeks after hours and Saturday workshops
  • Level: Open to all levels, beginners to experts
  • Career Opportunities: After completing the course you will get a chance to join AstroLabs Talent database to be notified about the best digital marketing job opportunities in the region. The team recently hired marketers for companies such as Noon, TikTok, Alshaya, Swvl, or Sarwa and they are ready to support course graduates on their career path.

⭐️ What makes this course unique? The course instructors are experts that have worked across multiple industries, marketing consultants and practitioners from top companies in the MENA region. This course also offers practical real world examples that anyone in digital marketing deals with on a day to day basis. It is the only in-person course in this list and it is located in one of Dubai’s most beautiful spots. It has many workshop days where you get the opportunity to partner with people to assess your skills and create real world projects. You will also get the chance to mingle and network with instructors and other participants that might help you take your career to the next level.

🎯 What’s covered? Display Ads (Google Display Network and Ad Networks), Social Media Ads (Facebook, Instagram, TikTok, Snapchat, Twitter and LinkedIn), Google Paid Search through Google Ads, SEO (Search Engine Optimization), Organic Social Media, Influencer Marketing, Email Marketing, Retention Marketing, Google Analytics, Google Tag Manager, Marketing Strategy, B2B vs B2. Get hands-on training from top instructors with case studies and practical strategies tailored to the MENA region and beyond. Learn to develop marketing plans for B2C and B2B, measure goals, track Return on Investment (ROI) and plan a growth strategy.

2. AstroLabs Data Analytics Course

  • Course Fees: AED 749 or AED 1199 for 2 seats
  • Location: Self paced & 1-1 with the instructor on-demand
  • Certification: AstroLabs Certification (certified by the Dubai Government KHDA authority). By the end of the course, you will also have your own data analysis portfolio, which helps immensely in your career.
  • Duration: 3 week cohort based course
  • Level: Open to all levels, beginners to experts
  • Career Opportunities: Once you complete the course you will join a network of over 3000+ digital enthusiasts throughout the region to continue your learning and networking journey. You might find your next hire, job, cofounder or friend. You will also be invited to regular, free, alumni-only events ranging from learning something new, to a pizza and movie night for the course alumni in Dubai.

⭐️ What makes this course unique? This course was made to help marketers & other customer centric roles automate their dashboards and make sense out of their data. It basically teaches anyone that works with loads of data how to save time and focus on relevant decisions by demystifying the data. Having these skills on your resume will give you an edge when applying to jobs as they are usually more scarce and technical than the typical digital marketing skills.

🎯 What’s covered? Data analysis tools including advanced Excel and Google Sheets, APIs, SQL, Google Data Studio, PowerBI and more. Produce a project portfolio of 7 dashboards that implement what you learn: Customer Data Report Dashboard, Business Plan P&L Dashboard, Social Media Marketing Dashboard, Performance Marketing Dashboard, Customer Lifetime Value Dashboard, Marketing Cost Performance Dashboard and a Sales Dashboard.

3. AstroLabs FREE Digital Marketing Course

  • Course Fees: n/a
  • Location: Self paced online
  • Certification: n/a
  • Duration: 30 minutes
  • Level: Open to all levels, beginners to experts
  • Career Opportunities: n/a

⭐️ What makes this course unique? This course covers the basics of digital marketing in 30 minutes only and it’s completely for free!

🎯 What’s covered? This course highlights the current marketing landscape, which channels to focus on and for what purpose, understanding basic digital marketing strategy, and getting started on your digital marketing journey. You will learn about push vs pull marketing, conversion rates, CPA, budgeting and more. It is basically an intro mini class to the full digital marketing certification course.

4. AstroLabs Arabic Digital Marketing Course

  • Course Fees: SAR 4999
  • Location: Online live
  • Certification: 4 certifications- AstroLabs certification is recognized by all main tech and digital companies in UAE and KSA as well as KHDA and Google certification
  • Duration: 2 weeks after hours
  • Level: Open to all levels, beginners to experts
  • Career Opportunities: After completing the course you will get a chance to join AstroLabs Talent database to be notified about the best digital marketing job opportunities in the region. We’ve recently hired marketers for companies such as Noon, TikTok, Alshaya, Swvl, or Sarwa. The team will be there to support you on your career path.

⭐️ What makes this course unique? This is probably the most in-depth holistic arabic marketing course out there. The course instructors are experts that have worked across multiple industries, marketing consultants and practitioners that work with top companies in the MENA region. It also offers practical real world examples that anyone in digital marketing deals with on their day to day.

🎯 What’s covered? Display Ads (Google Display Network and Ad Networks), Social Media Ads (Facebook, Instagram, TikTok, Snapchat, Twitter and LinkedIn), Google Paid Search through Google Ads, SEO (Search Engine Optimization), Organic Social Media, Influencer Marketing, Email Marketing, Retention Marketing, Google Analytics, Google Tag Manager, Marketing Strategy, B2B vs B2. Get hands-on training from our instructors with case studies and practical strategies tailored to the MENA region and beyond. Learn to develop marketing plans for B2C and B2B, measure goals, track Return on Investment (ROI) and plan a growth strategy.

5. AstroLabs Ecommerce Course

  • Course Fees: AED 2,990
  • Location: On-demand and online live
  • Certification: AstroLabs certificate and official Dubai Government certification from the KHDA authority upon completing all the modules and assignments
  • Duration: 5 weeks after-hours
  • Level: Open to all levels, beginners to experts
  • Career Opportunities: This course will open so many doors for you. Whether your starting your own side hustle or creating your own business, you will learn relevant skills from how to create your own website, to finding suppliers and marketing your products.

⭐️ What makes this course unique? This is not an e-commerce course. This is a hands-on program during which you will work on your business dream with some support to make it happen!

🎯 What’s covered? You will be guided to start your own business, from picking your product or service, to making a business plan and building your website from scratch. Learn about how e-commerce works in the UAE and KSA, different business models and product types and get a 30-step action checklist which will help you launch your business in 5 weeks.

6. AstroLabs Digital Careers Course

  • Course Fees: 99 AED
  • Location: Self paced online
  • Certification: n/a
  • Duration: 3 hours
  • Level: Beginner
  • Career Opportunities: Taking this course will expose you to the job market in the UAE and the MENA region and explain how you can set yourself up for success when applying to jobs. This course will help you learn how to get your first job, even if you have ZERO experience in the digital & tech fields of digital marketing, coding and data science.

⭐️ What makes this course unique? Get a practical blueprint and insider secrets from THE experts of the job market, to launch your career in digital marketing, coding and data science (focused on the Dubai and Saudi markets), allowing you to take your career to the next level! Know how to impress recruiters, talk in interviews and showcase your skills to blow people’s mind and get hired straight!

🎯 What’s covered? Digital & Tech careers are on the rise, especially in the MENA region. Getting into fields such as digital marketing, coding and data science are one of the best ways to future-proof your career. The best part is, you don’t need any special credentials to break into these fields! Anyone that has a passion for learning and can get the job done can succeed. Exactly how to get there is what you’ll learn in this course.

7. Google Fundamentals of Digital Marketing Course

  • Course Fees: Free
  • Location: Self-paced online
  • Certification: Google Digital Garage Certification
  • Duration: 40 hours
  • Level: Beginner
  • Career Opportunities: Becoming certified shows you have strong digital skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

⭐️ What makes this course unique? Master the basics of digital marketing with this free course accredited by Interactive Advertising Bureau Europe and The Open University. This course is not made for the UAE/ MENA market, but caters more to an international view of marketing. It is more theoretical and applies best for brick and mortar retailers that want to learn how to market their products.

🎯 What’s covered? Learn how to collect and analyze user data and turn it into actionable insights, how to define clear goals, segment audience and grow brand awareness by creating a high-value content strategy.

8. Hubspot Inbound Course 

  • Course Fees: Free
  • Location: Online
  • Certification: Hubspot Inbound Certification
  • Duration: 1:54 hours
  • Level: Open to all levels
  • Career Opportunities: n/a

⭐️ What makes this course unique? This course will introduce you to Inbound and provide you with the big picture view of everything you need for a successful Inbound strategy. The Inbound approach means doing business in a human way and creating meaningful relationships with strangers, prospects or customers. It’s a better way to market, a better way to sell and a better way to help your customers. Inbound is as much a mentality as it is a business strategy.

🎯 What’s covered? Explore the foundations of inbound marketing. Learn the inbound methodology and the flywheel as a core part of any inbound business.

9. Google Promote a Business with Online Advertising Course

  • Course Fees: Free
  • Location: Online
  • Certification: 
  • Duration: 3 hours
  • Level: Beginner
  • Career Opportunities: n/a

⭐️ What makes this course unique? Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. This course is made to equip entrepreneurs and founders with all the marketing tools they need to launch their business.

🎯 What’s covered? You will learn how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

10. Linkedin Master Digital Marketing Learning Path

  • Course Fees: Monthly subscription $29.99
  • Location: Online
  • Certification: Linkedin Certificate of Completion
  • Duration: 1 day 10 hours
  • Level: Open to all levels
  • Career Opportunities: The certification helps Linkedin recruiters know that you have specific skills. The course itself doesn’t offer career help or networking opportunities.

⭐️ What makes this course unique? The course instructors are all marketing experts with extensive experience in the digital field.

🎯 What’s covered? In this comprehensive learning path, gain profound knowledge of how social media marketing and SEO work, learn to use the right tools and techniques, and discover best practices in this field. It covers social media and the different ad platforms thoroughly.

This selection of the top 10 digital marketing courses in Dubai will empower you and give you the right skills to develop your career!

Hope to see you around ✌️

 

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