How to build your startup’s presence on social media

There were times when making a Facebook account, uploading a few pictures and memes, leaving comments, and being content with a few likes used to be the pinnacle of being on social media. However, social media has evolved into such a large platform in recent years that it now not only connects people but also businesses and startups to their target audiences.

Engagement is the lifeblood of a successful business. Likes, shares, and comments are pivotal, and your social media presence is dependent on these. It is critical for businesses to engage with customers and be relevant during these periods of uncertainty. In the last decade,  many people have grown accustomed to getting what they want online, owing to the convenience and variety available.

Startups, small and medium enterprises are reaping the benefits of social media in the most economical way possible, with an effective online strategy they thrive on their consumer base, and corollary, build brand awareness. If you still wonder why small businesses and startups use social media for marketing and promotions, it’s because their presence on social media makes them appear more authentic. Consider a scenario; you stumble across a fresh hand loom business start-up and wish to buy some of their lovely products. But, because it’s a name you’ve never heard of, you would most likely check out their social media pages and reviews, if nothing else it makes them appear more credible, and reach a wider audience.

Many times, we come across pages recommended by social media based on our previous research, and the next thing we know, we can’t stop ourselves from making a few purchases. Now that we’ve established the relevance of social media presence for startups, here are a few social media tips for startups: 

Know your consumer and solve their problem

To address the ideal problem to deal with, to decide what your beachhead market is and who your prospective clients are, is a task that requires earnestness and substantial research. Entrepreneurs should never miss the process of ensuring a thorough analysis of their end consumers. WHY? Because if you are not coming up for air to understand who will benefit from your product and services, how your innovative concept will be used, and what your customers’ needs are, you risk producing something that no one will buy. For example, if your start-up is about minimalist aesthetic stationery products, you may realize your target audience is primarily made of teens.

You should market the products on social media in such a way that teens are enticed to buy those visually appealing, cost-effective, and useful items. Will you employ the same tactics to market your services as a freelancer to business startups seeking consultation? NO,it would be a whole different approach because the target audience and their requirements are different.

To have a content pillar

Content pillars are a few topics that your brand frequently discusses, accentuates, and creates content for on social media. They are sometimes referred to as content buckets or content categories. Being an expert in one field or a few key areas will help you expand your following quickly with Content Pillar. Some brands, for example, are concerned with mental health, so they would raise awareness about it, whilst another one is interested in food and travel, and would post content about it by sharing some stunning pictures of food and travel destinations. But if they swapped their content without any context one day, they might end up losing a few followers, because it wouldn’t fit their niche or preference of their target audience.

If you plan your content for the month ahead of time by strategically creating a content calendar, the content pillar may not be a headache for you. Analyzing your high-performing content, its captions, the pictures you require, and any hashtags you use, will put you in a good space.

Free Social Media Management Tools:

1.     Hootsuite:

It is social media management that every social media startup needs! Its application encompasses almost every facet of a social media manager’s job. Through this one platform, a person may do anything from curating intriguing content and scheduling posts to managing members of a team and calculating ROI.

2.     Buffer:

Similar to Hootsuite, Buffer allows you to schedule up to 10 posts while browsing the web using their Chrome extensions, as well as notify the optimal time to post based on follower activity and manage three profiles. Compose and plan content with their image and GIF uploader, as well as compressed track links, via their Android and iOS versions.

3.     Google Trends:

Google Trends allows you to keep track of popular keywords and see how their volume has changed over the months and years. You may then utilize this information to create content marketing and social media marketing plans. This is extremely advantageous to social media entrepreneurs because it allows them to participate in trends that are beneficial to them.

4.     Canva:

Many marketers use Canva to quickly create aesthetically appealing social media postings. Instead of completing the majority of the actual design work, you may make your images or posts look more professional by using these ready-made templates, icons, and illustrations. Canva provides a simple drag-and-drop interface as well as a large library of graphic assets totaling over two million for your posts.

5.     Feedly:

Lastly, Feedly is a content gold mine. Perhaps you work with influencers and want to follow their blogs, or you need to stay up to date on industry news, or you have other reasons for visiting multiple websites. You can instead add all of those RSS feeds to Feedly and view them there. This is such a time-saver and keeps things organized. Feedly helps in content brainstorming. You may combine the information of numerous blogs, writers, and publications into a single feed and view it all at once.

You can optimize your content, evaluate your activity, save time, and make your work more efficient by using these free social media management tools.

Our Social Media Bootcamp offers a three-week program for all social media enthusiasts interested in learning how to create a social media strategy or content calendar, as well as how to increase your channel’s ROI. Enroll now and level up your social media marketing, establish a social media playbook and engage content pillars to grow your audience. 

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