With the shift in momentum in digital marketing in the past decade, it has become a top skill for marketers around the world. Meet our amazing Digital Marketing Certification Course instructor, Lama Yousef, and learn more about her journey.
Tell us a little bit about yourself.
I began my career in digital marketing from the content side of digital marketing and then gradually moved to performance and growth marketing. With a decade of experience in the field, I have worked with pure e-Commerce players, omni-channel retailers, startups, and several well-established brands like Namshi, Clarins, Al Tayer Group, and AlShaya Group. My strong suit within digital marketing lies within social media content, performance advertising, Google Ads, email marketing, and influencer marketing.
During my time with Namshi, I created their Arabic website from scratch. I was involved in the development from the start and oversaw the launch of the website. With Clarins.com, I managed all of their digital activities and helped launch their first websites in the MENA region. And then moving to AlShaya Group, I was working on the digital marketing for Victoria Secret.
Ready, Set, Let’s Rapid Fire
What is your digital marketing superpower?
Social Media Performance Advertising
Share a couple of free online tools or resources you find useful and tell us why.
Creators Studio: I think this is a great tool to schedule content on Instagram and Facebook. It also helps you track performance and has replaced the need to have so many paid tools. It
Facebook Ad Guide: This is a fantastic tool that has all the information you need about the different requirements for ads and the best practices for ads creatives. https://www.facebook.com/business/ads-guide
Tell us something about you our participants would be surprised to learn.
I studied Finance and Actuarial Mathematics, but I’ve never worked in anything related to either one of these fields!
If you weren’t working in digital marketing you would be….