Meet the Instructor: Jessica Avedikian

She’s the star of social media. Meet our Digital Marketing Certification Course Instructor, Jessica Avedikian, whose energy and talent make her shine bright like a diamond.

Tell us a bit about yourself.

I started my journey in 2011 with Procter & Gamble and the rest is history! In my 10+ years of experience, I’ve developed social media strategies, plans, and content for many industries like automotion, real estate, banking, FMCG, fashion, events, beauty, hospitality, e-commerce, just to name a few. Get a glimpse of my journey below:

  • Trained over 100 managers and executives in over 10 companies such as TECOM, Sharjah Airport, Expo Sharjah, EIBFS etc.
  • Won over 10 pitches for big brands such as Renault, Nestle, Emirates NBD, Modon, Al Futtaim, Careem, Barakat
  • As the Social Astronaut, worked with 8 different agencies; Grey Worldwide, TBWA\RAAD, Traffic Digital, Belong Digital, U Experience, Create Media & more.
  • Worked on 6 global hair care and laundry brands under P&G
  • Launched 4 startups on Social Media
  • Won 2 awards with and for the client Emirates NBD.

During my time with EMAAR, I handled 3 major business units: Malls (The Dubai Mall & Marina Mall), Retail & Entertainment( Dubai Ice Rink, KidZania, Reel Cinemas, Gold and Diamond Park) and Real Estate (Dubai Downtown & Burj Khalifa). I managed the complete social media department at EMAAR, with 7 executives and managers reporting directly to me. Through this period, we witnessed an 100% increase in engagement rates on the Downtown and Burj Khalifa accounts.

I’ve worked on all things such as strategy building, content creation, reputation management, research and insights, measurement and reporting and so much more for top companies such as Nissan, Al Naboodah Group and Al Futtaim Retail.

Ready, Set, Let’s Rapid Fire

What is your digital marketing superpower?

Launching your brand into space! No, but really, I can help startups get on their feet or online 

Share a couple of free online tools or resources you find useful and tell us why.

  • We Are Social – Digital Report 
  • Snapchat Insights – Audience Analysis 
  • Hob Spot – Person Builders
  • OnlyPult – Scheduling on Instagram
  • Media toolkit- Free social media listening

Tell us something about you our participants would be surprised to learn.
I was still in school when I performed with a professional music band.
I always wanted to become an Astronaut.
I performed live in Hollywood.
I speak 6 languages and a little Tagalog. 

If you weren’t working in digital marketing you would be….
Rock Star!

Register now for the Digital Marketing Certification Course and learn all the top tricks to launch yourself on social media. Next batch starts 19th September.

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